Commercial Work Resumé

Commercial Work Resumé

Summary

With experience in communications, graphics, multimedia, and fine art, I strive to create beautiful, effective and engaging media. My skills as a fine artist and illustrator help me craft original graphics and harmonious design.

Key Skills

Art direction  |  Illustration  |  Graphic design  |  Animation  |  Print design and branding
Social media and email marketing  |  E-learning and presentation design  |  Web design  |  Desktop publishing
Image editing  |  Video editing  |  Audio recording and editing  |  Painting and mixed-media

Key Work Experience

Marketing & Design/Taproom Manager| Kretschmann Brewing Co. & Beer Garden – Webster, MA
October 2014 – present

  • Design print, digital, and social media advertising, post live content to social media outlets
  • Designed and maintain WordPress website and MailChimp newsletter
  • Create illustrations and graphics for branding and promotional items (glassware, t-shirts, posters, etc.)
  • Designed and painted 70 foot long mural based on Rothenburg, Germany
  • Manage taproom operations, customer service and communications, and training of employees

Art Director/Multimedia Artist | Freelance contractor
November 2004 – Present

  • Work as a design contractor for clients on:
    • Illustration, Flash animation, and graphic creation
    • Photo retouching and manipulation
    • Web design and WordPress development
    • Desktop publishing and print collateral
    • Logo design, branding and social media
    • Interactive media and eLearning
    • Audio and video editing
    • Flash instruction
  • Create family-friendly electronic media for retail sale

Illustrator/3D Artist | Passion for Pumpkins, Inc. – Oxford, MA
Seasonal autumn exhibits, 2013 – present

  • Hand draw and carve intricate pumpkin designs for the Jack-O-Lantern Spectacular, a public art project attracting well over 100,000 guests annually at Roger Williams Park Zoo, Providence, RI

Board Member | Quinebaug Valley Council for the Arts and Humanities – Southbridge, MA
Served terms as Member-at-Large, Secretary, Communications Chair and Programs Co-chair
May 2012 – July 2015

  • Created and maintained WordPress website
  • Created and managed email newsletter through Vertical Response
  • Created illustrations and graphics for electronic and print media
  • Designed postcards, posters, brochures and promotional materials
  • Curated and hung exhibitions, and spoke with public
  • Assisted in Annual Appeal fundraising
  • Documented processes and passwords for incoming board members

Assistant to the Program Director | Warwick Museum of Art – Warwick, RI
September 2011 – May 2012

  • Assisted in planning and promotion of museum exhibitions, cultural events and classes
  • Designed postcards, posters, and promotional materials
  • Created web graphics and managed Joomla website
  • Engaged public in social media via Facebook and Twitter pages
  • Handled, hung and documented artwork for exhibitions
  • Planned and taught art classes for adults and children
  • Managed organization of gallery, office and art classroom

Art Director | InVision Learning, LLC – Southborough, MA
August 2006 – October 2009

  • Directed design department of five, hired and trained graphics staff
  • Managed projects, documented processes, and served as client liaison
  • Created interactive e-learning, marketing, and presentations
  • Designed user interfaces, websites and custom illustrations
  • Designed print collateral, tradeshow displays and corporate identity
  • Edited and processed audio and video for online applications, and contributed narration

Multimedia Artist/Developer | Wilson Language Training – Oxford, MA
January 2004 – July 2006

  • Created graphics, animation, and interactive educational content for web and CD delivery
  • Illustrated teaching materials and publications in several styles
  • Designed print layout for books, educational tools, packaging, and marketing
  • Assisted in photo shoots and retouched photography

Multimedia Artist/Developer | Freelance
February 2003 – December 2003

  • Created animated and interactive multimedia presentations
  • Designed logos, illustrations and collateral for print and signage
  • Developed websites incorporating Flash animation and video

Senior Digital Artist | Rhode Island Soft Systems/Mediaweave – Woonsocket, RI
June 1996 – January 2003

  • Created globally recognized screensavers for clients and retail sale
  • Developed interactive presentations, marketing, CDs, and mini-sites
  • Created web graphics, animation, banner advertising, and landing pages
  • Created illustrations and layout for print collateral and CD artwork
  • Art directed commercial game title, web games, and applications

Studio Manager/Assistant | Dorothy Krause – Marshfield Hills, MA
September 1995 – June 1996

  • Assisted in design and production of digital artwork
  • Created and distributed promotional materials
  • Handled and transported artwork for exhibits

Education

Bachelor of Fine Arts | Graphic Design program, concentrating in Illustration
Massachusetts College of Art and Design – Boston, MA
Continuing education courses:
Rhode Island School of Design, Community College of Rhode Island, and Worcester Museum of Art

Volunteer

Olivia’s Heart Fund | Designer, WordPress website, logo and branding / Artist, Art Hearts painting series
Alternatives Senior Enrichment Program | Teacher, weekly classes for seniors with disabilities
Art Right Now! | Group Administrator, communications and event management

Recent Posts

Jared’s Art Heart

Jared

Jared – by Lisa Kretchman, watercolor and pastel, 2016

 

It’s winter here in New England, and all I see out my window is snow. Though it’s been a mild winter, a recent storm dropped almost a foot of snow in my area, coating everything, and bringing a pristine beauty to the woods by my home. But while it’s shades of grey and white outside, in my studio I see the brilliant greens and blues of summer. I’m revisiting the Art Hearts series with one last piece of artwork inspired by nature and exploration. This piece is for a boy named Jared.

Jared’s parents did not know he had a Congenital Heart Defect (CHD) until he was born. Because of pre-eclamsia, his mother had an emergency c-section, and Jared was transferred to the NICU for observation. Within a few hours the family was told they would have to transfer Jared to Children’s Hospital due to his CHD – Transposition of the Great Arteries (TGA). Four days later Jared had open heart surgery. While that entire week his parents faced this surprise diagnosis and prayed for his health, ultimately the surgery was successful and Jared recovered from it well.

Today Jared does not remember his surgery, and he is a bright, active boy. I contacted Jared’s family, and his mother told me that he loves the outdoors – fishing, hunting, camping, skiing, all ways of being out in nature with his Dad. His best friend is his beloved beagle Bentley, and his favorite color is blue.

Thumbnail sketches for Jared's Art Heart

Thumbnail sketches for Jared’s Art Heart

So for Jared, I really loved the idea of the connection he has to living things and nature. It did take me some time to settle on a direction for this piece, and I did some research on symbols to work with, especially centering on the stag. Eventually I thought the greens and blues would work well for this with a landscape incorporating woods and river, for hunting and fishing.

watercolor detail of buck

watercolor detail of buck

The stag is a symbol of the Artemis – Greek Goddess of wild animals and hunting, as well as patron of child delivery and infant survival. But it also represents transformation in Irish culture. So here I let the Celtic sybolism unite the artwork and it’s color pallette with all the greens of the landscape.

Detail of tree of life

Detail of tree of life

I also incorporated a tree of life standing apart from the foggy woods. With branches reaching upward and roots below, it represents the link between heaven and earth. I softened the distant trees with wet watercolor so that the large tree would stand out. Using white gouache I added a little glow around the tree.

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Beagle and clover in the foreground

 

Bentley inspired this little hunter beagle in the foreground, pointing toward our stag. He also serves as a symbol of courage, loyalty, and healing. Next to him I placed a patch of clover, as the shamrocks represent the trinity of earth, sea, and sky (reminding me of how Jared loves all aspects of the outdoors), as well as good fortune.

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Painting with watercolor base for edge

 

Once the inner space in the heart was painted, I added a base layer of watercolor for around the heart. This would be blue, Jared’s favorite color.

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Painting with layers of pastel burst around heart

 

And for the final touches I added more layers of pastel in varying shades of blue to make the heart really glow. I hope with it’s lush landscape and connection to nature that this painting brings joy to Jared and his family, and that they enjoy a future of happiness, healing, and good fortune as are symbolized here.

Jared's completed Art Heart

Jared’s completed Art Heart

This is the eighteenth and final piece in my Art Hearts series, which I am donating to Olivia’s Heart Fund. Please check out the Art Hearts page to read more about the project. If you’d like to purchase a print or greeting card of this or other paintings, they are available through the charity’s store, and all proceeds benefit Olivia’s Heart Fund. If you are so inspired, you can make a donation to the charity by clicking here or on the button below to visit the Olivia’s Heart Fund site. (please note that at the time of posting, the charity’s website is under construction and will be up again as soon as possible)

After eighteen essays and paintings, I have worked my way through all the stories collected by Olivia’s Heart Fund for the Art Hearts project. This is the first day of Congenital Heart Defect awareness week for 2016, and so the perfect time to post the last painting. This series has helped me to better understand how many people in our community are facing Congenital Heart Defects, and the stresses they endure. It is hard to take something so frightening and painful and turn that experience into hope, strength and beauty, but that is what these families do every day. I hope that by reading about their experiences I have created something that honors their journey, and I appreciate the kindness of the participants in this project for letting me do so.
Thank you Pete and Julie of Olivia’s Heart Fund, and volunteers Kelli, Jess, Kim and many others for their help in this project. I will post more information on when and where we will show the artwork in the coming year!
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